Emerging Markets...
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Your one-stop source for all things BASE OF THE PYRAMID
BOP Source captures two sides of the international development phenomenon - business at the base of the pyramid and changes in youth culture. A resource for large or small companies, multi-national or local, marketers, business development professionals, the public interest, and travelers alike, BOP Source is a one-stop platform for understanding and engaging with emerging markets.
Jenara is the founder of BOP Source, the first social network for the base of the pyramid that directly connects the BOP with the companies that want to hire them and design products and services for them. BOP Source gives companies a platform to hear the "voice of the BOP customer" and to hire the BOP for consumer research, marketing, and sales positions. BOP Source also connects micro-entrepreneurs with each other in order to collaborate on business ideas and connects NGOs with corporations to form public-private partnerships that serve the BOP. Jenara is a graduate of UC Berkeley and Harvard University and lives in Kathmandu, Nepal, where she is a columnist for a national business magazine. Previously, Jenara was a consultant to the Harvard Center for Health Communication and worked on cause-related marketing at the Harvard Business School and the Harvard Kennedy School of Government, bringing together leaders from YouthAIDS, MTV, and the academic community.
1 comments:
Greetings:
What an inspirational video!
I plan to forward this link to Clover Rotary Club President, Don Hyatt, in hopes of sponsorship by our organization for Kiva loans...
Best Regards,
Les Smith
Lee Stanley "Les" Smith, Jr.
Registered Investment Advisor
6 Hickory Nut Lane, Lake Wylie, SC 29710
http://www.geocities.com/yourinvestmentadvisor
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