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Sunday, October 19, 2008
Reaching the Bottom Billion - Conference
My Mentor and former Professor, Jay Winsten, alerted me to the following upcoming conference, "Reaching the Bottom Billion: Is there a Tipping Point?" It's being held in Geneva on October 20th and you can watch the webcast here.
BOP Source captures two sides of the international development phenomenon - business at the base of the pyramid and changes in youth culture. A resource for large or small companies, multi-national or local, marketers, business development professionals, the public interest, and travelers alike, BOP Source is a one-stop platform for understanding and engaging with emerging markets.
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