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Tuesday, October 14, 2008
Guest Post on NextBillion.net: "Imagine the Base of the Pyramid Using Social Networks"
See my piece on marketing and social media innovations at the base of the pyramid here. The article addresses new media marketing and consumer research at the base of the pyramid.
BOP Source captures two sides of the international development phenomenon - business at the base of the pyramid and changes in youth culture. A resource for large or small companies, multi-national or local, marketers, business development professionals, the public interest, and travelers alike, BOP Source is a one-stop platform for understanding and engaging with emerging markets.
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